What is the CLV of a credit card customer?
Could you please elaborate on the concept of Customer Lifetime Value (CLV) when it comes to credit card customers? Specifically, how do businesses calculate this metric, and why is it important for them to understand the CLV of their credit card holders? Is there a formula or methodology that is commonly used in the industry to determine the CLV of credit card customers, and what factors typically influence this value? Additionally, how does a higher CLV positively impact a business's bottom line, and what strategies can companies implement to increase the CLV of their credit card customers?
Is customer lifetime value a KPI?
As a seasoned finance professional, I'm curious to delve into the intricacies of customer lifetime value as a key performance indicator, or KPI. Is customer lifetime value indeed a valuable metric to measure the long-term profitability and success of a business, especially in the realm of cryptocurrency and finance? How does it compare to other traditional KPIs, and what insights does it offer that might be unique to this industry? Is there a consensus among experts on its significance, or does it depend on the specific business model and goals of an organization?